Tito Lombardi struggles Fifth Avenue couture house is spiraling into financial afloat. Through a Broadway investor he meets and falls for a showgirl who soon proves to be a gold-digger; his attractive but plain female assistant Norah loves him but has never made her feelings known. With money from a third-party inheritance and some ingenuity by Norah, the House of Lombardi is resurrected. Lombardi and Norah find true love together.