Viktor Vogel – Commercial Man is a 2001 German art comedy film released in 2001 in the US and other countries as Advertising Rules! Directed by Lars Kraume, the cast includes Alexander Scheer, Götz George, and Chulpan Khamatova.
During a meeting between Opel and the advertising agency Brainstorm, Viktor Vogel sneaks in and offers his views on how the agency's new campaign is boring and lacking in irony. This helps the already dissatisfied Opel people tell Brainstorm they need to come up with a new idea as they leave. After some discussion at Brainstorm the agency decides that they need to find Viktor, whom they threw out after the meeting, and hire him to work on the campaign. Eventually Viktor becomes the partner of Edward Kaminsky, a veteran ad man who is hoping to retire soon and they begin work on an idea that will keep Brainstorm alive through Opel's money.