No Pressure is a controversial 2010 short film produced by the global warming mitigation campaign 10:10, written by Richard Curtis and Franny Armstrong, and directed by Dougal Wilson. Intended for cinema and television advertisements, No Pressure is composed of scenes in which a variety of people in every-day situations are graphically blown to pieces for failing to be sufficiently enthusiastic about the 10:10 campaign to reduce CO2 emissions. The film's makers said that they viewed No Pressure as "a funny and satirical tongue-in-cheek little film in the over-the-top style of Monty Python or South Park". Before its release, The Guardian described it as "attention-grabbing" and "pretty edgy."
The film was withdrawn from public circulation by 10:10, on the same day it was released, due to negative publicity. Charities that had backed the film stated they were "absolutely appalled" upon seeing it, and several of 10:10's corporate and strategic partners withdrew from partnership. Fox News called the film "a blood-splattering display that has drawn anger from critics and sheepish embarrassment from its supporters."
The four-minute film consists of a series of short scenes in which groups of people are asked if they are interested in participating in the 10:10 project to reduce carbon emissions. Those failing to show enthusiasm for the cause are gruesomely blown to pieces.