No. 5 The Film (2004) is a 180-second long short film directed by Baz Luhrmann (Romeo + Juliet, Moulin Rouge!) and starring Nicole Kidman and Rodrigo Santoro. It is part of a new breed of advertising crossover films known as branded content. It had a budget of $42 million USD which was financed exclusively by Chanel. Though visually captivating, the film is essentially an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the Coming Attractions. During the 2006 Christmas Season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the United States. Kidman was paid $12 million for her role in the advertisement.
Famous celebrity (Nicole Kidman) runs away in a pink dress in the middle of the streets, only to get into a cab with the one man who doesn't know who she is. After a secret love affair with him, she goes back to her life as a celebrity. The paparazzi takes pictures of her as she walks up stairs, and she looks at a big letters on top of a building that read COCO CHANEL with her lover standing next to them. They smile at each other and then the credits are shown.